Sindhu Prasad | HopDun

Overview

This Case Study we are addressing challenges related to Accessibility, Efficiency, User Education, and Usability to provide a comprehensive solution that accommodates users' diverse needs and constraints, including travel and time limitations, knowledge gaps, and inconveniences in existing solutions such as DoorDash and Uber Eats

My role

The only UX Designer on the team

Conducted Quantitative and Qualitative Research

Information Architecture

Designed Low Fidelity and High Fidelity prototype

Final Design

HopDun - Delivery App

Tools

I imagined a service like HopDun – a reliable, door-to-door delivery service for all sorts of items. If only I could use such a feature, someone could pick up my passport from home and bring it to me at the airport.

Problem

I was rushing to catch a flight and more than half way to the airport I realised I forgot “My passport”

Solution

👉The Business

Business Industry : Delivery About : HopDun is a an app that delivers groceries and essentials, fruits and vegetables, meat, pet supplies, food, and medicines in major cities. It also has a separate service to pick up and deliver packages within the same city.

Understanding

👉Needs

User needs: Faster and simpler way to order and send a package using HopDun

Business need: Retaining and converting the daily active users with more convenient options and simple add-on.

👉Impact

By making the user flow faster and simpler and giving them some add-on, we can hope to see an increase in orders and daily active users.

✍Plot the Flow Diagram

Since we would be evaluating the flow in the entire course of the project and strive to make improvements, it would be of good help if we have User Flow in front of us to refer to.

👉The User

Age group : Anyone using Mobile

Understanding the user : After pandemic, our users are more dependent on quick grocery and essential services. HopDun helps the user to order fresh grocery items within a estimated time of 19 mins. The user can also send a parcel within the city using “Package” option provided by HopDun.

Existing Solutions

Instant Customer Support

Package Delivery

Food Delivery

👉Let’s conduct competitive analysis that helps me to pinpoint how to make HopDun a unique solution to attract and retain users.

HopDun offers a feature that allows door-to-door delivery of various items, including food, documents, medicines, or even personal items like keys. If you forget something at home, HopDun ensures you have someone to deliver it to you.

If a user needs any item to be parcelled from one place to another location within the same city, the user can book it using the App.

sending a package door to door

HopDun representatives will come and pick up the item from the pick-up address and deliver the item to the required destination. All this is done in a quick span of time, generally within hours.

selecting pick up & drop off

location

How it works?

The user installs the App.

HopDun offers multiple payment methods

get your order delivered

For the delivery service, HopDun will charge a small fee. and get your items delivered.

Conducted One on One Interviews with 9 people who are current users of competitive apps like DoorDash and Uber Eats.

“8 out 9 people preferred using Hopdun because of its door-to-door delivery feature.”

👨‍💻Primary Research

One of the interviews I conducted was with Anna, who is concerned about her kids food habits

Below is the mapped out persona for her, an empathy map and I wrote down about her concerns while using the existing solutions

The purpose of primary research is it allow us to validate all the stages till now like Problem Statement, Solution, and Hypotheses.

Interviews and usability testing are a few things that I like to conduct with different groups of people to understand user behavior, decision-making, and user interaction.

An application that can delivered home cooked foods rather than just food from restaurants.

Prefers an application that can give her monthly subscription to delivering home food cooked food everyday

User Personas

Age : 45

Gender : Female

Family : Married, 2kids

None of the existing application offers delivery of home cooked food.

Ends up wasting time in travelling to deliver it to her kids.

Bio

Anna is a mother who wants her kids to eat fresh home cooked meals everyday in school, but does not have time everyday to go drop the food. She needs an application where they pick up food from home and deliver it to particular location.

Anna values convenience and Efficiency and also relies on Technology to simplify her daily tasks.

Goals

Frustration

Says

Think

Feels

Does

I am craving some fresh

home-cooked meals

Wants to eat healthy food

Wish there were more

applications to get my food

delivered from my family/friends’

place

The app will save time and energy

Frustration – Lack of time to go pick up

food from her friends’ place

Anger – It takes too much time to cook a

healthy meal during busy days

Opens the application

Selects pick up and drop off location

Places an order

Which delivery/task manager apps do you currently use?

I use Grub Hub and Uber Eats.

What are the features you love about the current app you use?

Love the UI of Grub Hub. UberEATS, I believe is easy to use.

What are the features you think could be additionally added?

What is/are the pain points you are currently facing?

Feature would be to add taskers for daily management of certain tasks such as delivering food from home to school

There is no app that has a feature to perform your day to day tasks

when you get busy

What are the main factors to consider when using a task manager/delivery app?

If I’ve raised a need for a tasker, I think there should be a priority rating in the app to rate the urgency level.

User Interviews 1 : Anna

👉Created a simple user flow which does not take up tooo much time of someone who is already busy

👉 Now that I have few solutions in hand, I started drawing few low fidelity wire-frames on Balsamiq to ideate about the features. After a few iterations I wanted to move to a digital wire-frame, but due to time constraints I was unable to do so and directly went for UI screens(High-Fidelity Screens).

High Fidelity Screens